AW 2012/13


Press Release Autumn-Winter 2012/13

Exciting news, comebacks and lots of cool factor – also for bigger kids

molo believes in an urban autumn that is cool and modern with silhouettes that also appeal to slightly bigger kids.

In the autumn and winter collection, molo is making sure that a portion of the collection addresses the needs of slightly bigger children. Certain styles are now available in sizes up to 164. “This allows us to accommodate our loyal customer group which has grown taller and is now going to school. We are using this opportunity to create new styles and silhouettes,” says Designer Noemi Dalby about the autumn/winter collection 2012 that now includes oversized T‐shirts and dresses for the girls with batwing sleeve details on different garments. The boys can look forward to clean and cool low‐crotch trousers and interesting washes for both denim and sweat.

molo is nuts about knit
molo has created its largest ever knit assortment for the autumn/winter 2012 collection, which should please boys and girls alike. Choices range from easy cotton knits, with appealing details, that can be worn with everything in the collection, to the long cardigan with stars in monochrome colours in a wool/cotton blend that is machine washable. The finishing touch comes in the form of chunky, statement knits in fabulous colour combinations.

Soft makes a comeback
Soft is great. molo has put a lot of effort into developing its sweat programme in terms of new fabrics and washes, so it’s now more than ok to use comfortable clothing for more than just relaxing at home. One of the most exciting
elements is the denim sweat programme with a cool hoodie and sharp sweatpants. Look for models in spray sweats and a new flecked quality never before seen for boys, which has a lot of character. The girls get their own distinctive, short uniform jacket and a heavy jersey programme with a black and white rose print so that it looks like sweat items.

Colourful trousers
molo believes in colourful trousers this season like chinos in lilac and nautical blue. There is a novelty, funky green denim twill for boys and a deep purple for girls. A pair of red, “stand‐out,” corduroy trousers with a vintage wash and a cool style make sure your child doesn’t blend into the crowd.

Slip on a pair of molo socks
As a continuation of molo’s popular stocking programme, molo is now introducing its own line of socks. They come in a two‐pack set with star designs, which are different for boys and girls.

Inspiration and colour
There is a hint of fantasy world in the collection with a fairytale print for girls in blue/purple tones. The boys can go hunting through the urban underground with cars and monsters in an eclectic colour story of intense blue, green,
neon yellow and black. Look for a boy’s rockabilly theme print as well as a Canadian wildlife print in earth tones and blue nuances. There is also an intense colour mix of red, pink and orange ‐ an injection of colour in an otherwise dark time of year. Last but not least, look for a black/white graphic theme with a leopard print interpretation for girls. It’s eye‐catching and yet another sign that the collection has matured with its customer.


The molo concept

Children's fashion that's heavy on the charm

It is the first and foremost molo's daring prints, surprising colour mixes and quirky styles that have given, in the last eight years, a whole new generation of children an injection of high voltage charm.
Since its conception, molo has seen its role as the brand that provides "favourites" for every child's closet. These favourites include: jumpers, trousers, jackets and more, all with upbeat, functional details that appeal strongly to the selective and curious nature of a child. molo guarantees an accurate care in the details, on high qualtiy selection in materials in order to suit any demands from our little clientele. molo dedicates its creations to kids from all around the world, with passion and the intention to give on our precious kids, handy clothes, functional and of quality.

At molo we strive to give each design the possibility to express freedom and individuality. The roots are in the North European design: clean and simple, but also urban and ironic. The lines are easy to wear, the indestructible materials, are often enriched with bright prints and full of colour. The collection includes original T-Shirts, denim wear, outerwear, bodysuits, dresses, skirts and pants.

molo is sold in the most prominent department stores across Europe, like Harrods and Harvey Nichols in London as well as a growing list of exciting specialty stores in Great Britain, Holland, Belgium, Spain, Sweden, Norway, Finland and Canada.


brand contact:
Molo Kids a/s
Baltikavej 20
2100 Copenhagen
phone +45 888 840 00

press contact:
Molo Kids a/s
phone +45 281 560 00
contact person Rikke Bundgaard Jepsen