YPORQUÉ
Profile

History:
yporqué was born in 2007 in Barcelona. The name refers to the question that children ask to no end during their learning age (¿y por qué? ¿y por qué? ¿y por qué? In English Why? Why? Why?) and the idea of the company comes from three women with different educational backgrounds (design, advertising and psychology), who join their knowledge in order to create a children’s clothes brand that, beyond fashion, appears with a very clear concept: a design that bears in mind those destined to wear the clothes, that is, children.

From the start, the big and differential product of yporqué are the stimulating t-shirts; a piece of clothing that intends to stimulate the five senses of the little ones, incorporating sounds, textures, games or glow-in-the-dark images.

Currently, and after launching its last collections in showrooms and international fairs of children’s fashion (Playtime Paris, Pitti Imaginne Bimbo and Kleine fabriek), yporqué has a bigger collection which offers, as well as the stimulating t-shirts, other garments based on the interactive fun concept and the comfortable wear  which are the trademark of the brand.

Innovation:
The creativity of yporqué lies basically in the design of each of its garments. It’s not in the colors or images but in the reformulation of each pattern in order to transform it into a new design that gives an extra value to the child who wears it.

T-shirts with a sound representing the same thing as the stamping –a concept which has been registered by the brand-; sweatshirts with a mask added on to the hood; pyjamas with a hero cape; or simply the reformulation of the classical blue jean in elastic plush fabrics, much more comfortable and suitable to children’s mobility, are some clear examples of the brand concept of yporqué.

The aim of yporqué is to get to kids, to make them want to wear its garments, because they enjoy them, or because they stimulate them, or teach them new things… or simply because wearing them make kids feel more comfortable: more like kids!

Fashion:
yporqué does not just get to kids. It also gets to parents through the entertainment of their kids – what parent does not smile when their kids smile...?- and its look&feel (colors, images and patterns)  makes it a children’s brand matching the adult and young fashion trends.

International expansion:
Currently, yporqué’s products are being sold in children’s clothes shops of mid-high level in more than 25 countries.
In spite of the current economic situation, and thanks to the philosophy of its 3 creators, that combines vision, optimism and determination, in the last years the brand has continued to increase its presence in multi-brand selling points (online and offline) and soon it is going to launch its own selling website.