SS 2012

yporqué

YPORQUÉ
Press Release Spring/Summer 2012

yporqué - Playful Clothes Collection 

“FREESTYLE” look
For Spring 2012, yporqué bets for this teenager look that fits so good with its urban and casual style. A look based on big size and comfortable patterns, specially thought to roll with freedom and perfectly for the non stop movement of the children. 

As complements: hoodies with removable sleeves, two-color fabrics combining melange & fluorine, and the really comfortable baggy pants... And as tees: graffiti alphabets and, of course, a skate image with sandpaper texture.

And for the Summer time, the skater look "flip" to the surfer style, with plush trousers in denim look & feel and tees with the surf van stamp that makes the sound of the typical and classic WV. 

Just for girls, the 3rd version of the freestyle: peace, freedom and love messages, imported from the hippy movement.

“ROCK” look
The yporqué children never stop dancing rock n’ roll with their tees with musical instruments sounds. And for this rock tees line, the best yporqué match, without doubt, are the new CHINO PANTS, made with soft plush 100 % cotton in black color.

“WILD” look
For the animal lovers, yporqué presents its looks more savages: 
1. ANIMAL PRINT: with fabrics thought to play as being the characters of The Jungle Book.
2. And the SAFARI style: tees with sounds and fluorescent images in the darkness.

“NAVY” look
The navy summer wing it comes combining oversea, white and red colors. Tees with a pirates' story... Tees with seaworthy stripes... Tees with tattoos... And the sarouel and the thai yporqué pants, are the main goods of the most summer look of the brand.

“SUPERHEROES” look
And, for sure, the superheroes look of yporqué attack again with the best seller of the brand: the SUPERSWEATER (hoodie with a mask sewed in the hood) and the HERO PAJAMAS (with a removable cape). With no doubt, these are the yporqué children’s favorite goods! 

“REVERSIBLE SWIM”
And for going to the beach, yporqué also presents 2 two-color references, a boxer and a culotte, which combine strawberry and anthracite in the same reversible pattern.

For further information about SS’12 collection, please send an e-mail to beth@yporque.com or visit www.yporque.com.

Gracias!

YPORQUÉ
Profile

History:
yporqué was born in 2007 in Barcelona. The name refers to the question that children ask to no end during their learning age (¿y por qué? ¿y por qué? ¿y por qué? In English Why? Why? Why?) and the idea of the company comes from three women with different educational backgrounds (design, advertising and psychology), who join their knowledge in order to create a children’s clothes brand that, beyond fashion, appears with a very clear concept: a design that bears in mind those destined to wear the clothes, that is, children.

From the start, the big and differential product of yporqué are the stimulating t-shirts; a piece of clothing that intends to stimulate the five senses of the little ones, incorporating sounds, textures, games or glow-in-the-dark images.

Currently, and after launching its last collections in showrooms and international fairs of children’s fashion (Playtime Paris, Pitti Imaginne Bimbo and Kleine fabriek), yporqué has a bigger collection which offers, as well as the stimulating t-shirts, other garments based on the interactive fun concept and the comfortable wear  which are the trademark of the brand.

Innovation:
The creativity of yporqué lies basically in the design of each of its garments. It’s not in the colors or images but in the reformulation of each pattern in order to transform it into a new design that gives an extra value to the child who wears it.

T-shirts with a sound representing the same thing as the stamping –a concept which has been registered by the brand-; sweatshirts with a mask added on to the hood; pyjamas with a hero cape; or simply the reformulation of the classical blue jean in elastic plush fabrics, much more comfortable and suitable to children’s mobility, are some clear examples of the brand concept of yporqué.

The aim of yporqué is to get to kids, to make them want to wear its garments, because they enjoy them, or because they stimulate them, or teach them new things… or simply because wearing them make kids feel more comfortable: more like kids!

Fashion:
yporqué does not just get to kids. It also gets to parents through the entertainment of their kids – what parent does not smile when their kids smile...?- and its look&feel (colors, images and patterns)  makes it a children’s brand matching the adult and young fashion trends.

International expansion:
Currently, yporqué’s products are being sold in children’s clothes shops of mid-high level in more than 25 countries.
In spite of the current economic situation, and thanks to the philosophy of its 3 creators, that combines vision, optimism and determination, in the last years the brand has continued to increase its presence in multi-brand selling points (online and offline) and soon it is going to launch its own selling website.

YPORQUÉ
Contact

Spain agent:
Showroom Emilie Chant
C. Goya 20
08012 Barcelona
phone +34 93 415 91 21
mobile  +34 697 289 222
contact person Emilie Chant
email emiliechant@gmail.com
www.emiliechant.com 

Belgium agent: 
Agentuur Kids I.D.
Papegaaistraat 75 
9000 Gent - Belgium
phone +32 473 375 001
contact person Ingrid Dambre
email ingriddambre@yahoo.com
www.coco75.be 

Netherlands agent: 
Zoet Agenturen
Veemarktstraat 68a
4818 HB Breda
the Netherlands
mobile +31 6 617 508 566
contact person Annelie Koopmans
email contact@zoetagenturen.nl
www.zoetagenturen.nl 

Japan agent: 
Sung Ju Ltd.
Fujimaki Bldg.101  1-3-24 Jiyugaoka Meguro-ku 
Tokyo - Japan 152-0035
phone & fax +81 33 717 5230
mobile +81 80 44199 320
contact person Jun Kinoshita 
email jun@sungju9.com

Austria agent: 
AF Agentur
Rodlergasse 13/9
1190 Wien
mobile +43 699 1901 5770
contact person Anna Fernandez
email annaferd@yahoo.es 

other countries:
yporqué
contact person Eli Herrera
email yporque@yporque.com
www.yporque.com

 

Other Seasons of
yporqué

SS 2012AW 2011/12