AW 2012/13

Oilily

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OILILY
Press Release Autumn/Winter 2012/13

HEART FOR ART

Oilily’s picturesque winter collection 2012 for children

‘Children can do this too’, is an often heard sentiment about naive art. Whether this is true or not, Oilily would like to see children all over the world creating art. Even if it is just to stimulate their creativity. Oilily’s new ‘Heart for Art’ winter collection is an ode to the visual arts. Amazing designs and beautiful materials are brought to life by a striking palette of bright colours. A typical Oilily style that only Oilily can create. 

Intense colour palette
This winter is extrovert and colourful. There are rich designs in vibrant colours such as bright yellow, green, blue and electric pink. Immediately recognisable as Oilily, all the designs and prints are hand-made. There is a hand painted floral print and a strong polka dot print. These polka dots are brightly coloured and drawn free hand. The colourful designs can be stylishly mixed with solid tops in natural shades such as mottled greys and beiges. Shirts with photo prints of picturesque winter scenes are available in these colours.

Creative combinations
Creativity stands out in this collection. Striking designs with large features go hand in hand with fine all-over prints. For girls, brightly coloured and imaginative prints adorn a festival of pencil skirts and balloon dresses. There are also merry A-line dresses and pinafores in the collection. Pretty knitted cardigans with all-over hand embroidered dots complete the look. There are dresses with a selection of collars that you can change yourself. For boys there are shirts with daring placement prints, including one which shows them how to paint a mural on their mother’s favourite wallpaper. 

Winter coats with character 
This winter, Oilily is launching a large collection of comfortable winter coats made from strong nylon and feathery light down. Striking features such as diagonal zips, detailed linings and attractive appliqués, lend the collection the typical Oilily look. There are also coats that you can wear inside out. Choose a colourful polka dot design on warm grey, or go for a rugged bright yellow.

Imaginative craftsmanship
Oilily loves beautiful details and craftsmanship. These are reflected this winter in the special knitting techniques used for scarves, caps and the newborn collection. Cardigans and dresses are enriched with fine hand embroidery in fluorescent yarns. The fantasy placement prints, linings, buttons and appliqués trigger young children’s creativity. The text that appears in various placement prints and that is embroidered on the inside of trousers probably sums it up best: “Never Grow Up”.

OILILY
MAKE NEW THINGS HAPPEN

For further information please contact: 
Fieke van Woerkom, Marketing Manager
info@oililyworld.com
+31 (0)72 744 0020

OILILY
Profile

Oilily’s Mission

WE BELIEVE IN CREATIVITY. CREATIVITY ALONE LEADS TO FRESH IDEAS, ORIGINAL PRODUCTS AND UNEXPECTED INITIATIVES. BY LOOKING AT THE WORLD DIFFERENTLY, WE ARE IN A POSITION TO ADD NEW DESIGNS TO THE LIVES OF THE PEOPLE AROUND US. OUR MOTTO IS THE EXCLAMATION MARK BEHIND THIS NOTION: MAKE NEW THINGS HAPPEN.

About Oilily

The Dutch fashion house Oilily has been a hallmark for creativity in the cupboard of children and women since 1963. Virtuoso combinations of color, mixes of cultural influences, humorous details, unexpected combinations of unusual materials and very high quality has brought Oilily a large number of fans that include Michael Jackson, John Travolta, Lauren Hill, Uma Thurman, Julia Roberts, Madonna and the Obamas. 

Over the years, Oilily has grown into a distinctive lifestyle brand that is sold in more than 60 countries around the world. Oilily’s creativity is translated into surprising products that lead to new experiences. And this is what makes life worth living. Oilily’s motto is therefore the exclamation mark behind this statement: Make new things happen.