SS 2010

Il Gufo

IL GUFO
Press Release Spring-Summer 2010

Striking colours brighten broad and joyful lines… bluette, turquoise, raspberry and khaki all blend together like a handful of confetti atop the dresses.
Feminine touches of lace among the soft stripes of piece died cotton veils, also in gentle colours.
Gros belts in a game of shapes and colours: squares and rectangles lie over one another creating a strong but soft contrast.
Striped jerseys and woven fabrics are interpreted with new geometric cuts that give the styles innovative design and a high tech feel.
Wavey frills finished with fun stitching and a very fresh modern return to the traditional hem.
 
The boys collection is also full of energy and colour.
Colour permeates the check stretch cotton trousers, the polos and the striped and checked shirt.
Bluette, green, raspberry and khaki….and minimal accents of fluorescents, turquoise, acid green and fuscia.
Bermuda shorts and trousers in crisp and striped cotton, piece dyed or washed, purposely distressed for an off-perfect look, rich with details: contrasting stitching, small and large pockets, buckles and floral inserts discovered on the turn ups.
Grey, large stripes, patches, hoods, applied prints and again flowers for the sweaters and tshirts.
White and blue colours for the ceremony, in pin striped linen suits, of seersucker material for the blazer in “punto Roma”.
Rhombi and contrasting borders for the waistcoat and the jumper in cotton yarn.

For the new born the styles are incredibly delicate in both colours and fabrics: soft small striped chenille in pastel colours, white interlock jersey, with intricate details of tiny stripes in white, pink and baby blue linen.
For the spring, white and blue micro-vichy, for the summer striped jersey also in abrilliant bluette, raspberry and turquoise tone.
Light and supple jeans for shirts, trousers and rompers enriched by little rouches and red and blue stitching.
www.ilgufo.it
 
Pressoffice
Probeat Agency
info@probeatagency.com
Ph. +39 02 89422558

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IL GUFO
Profile

The Company
story/organisation
Il gufo was born in 1980, when my children, then all under 5 years old, were at kindergarten. As I wiled away the hours waiting for them to return home, I amused and absorbed myself at the sewing machine - making bibs and “jabots”- with collars edged in every imaginable colour. I worked in a large glass-house, enveloped by the verdant, beautiful rolling hills of Asolo; and as season followed season, witnessed my tiny initial output, multiply with surprising and voracious speed! After a few years we needed more space.
Fortune smiled on us, and we found a fabulous site, which we fashioned in a similar style to our previous “nest”. Sales continued to accelerate heartily with each passing season and we expanded substantially; though the emphasis always remained on producing unique, hand-made articles with care and skill. It is in
the very DNA of the business to ensure the highest quality, and is very much our trademark.
 
The Business
story/organisation
The business now combines the dynamism and creativity of the artist, with the professionalism and organisation of an evermore structured company; in a rational and efficient way. Attention to every detail comes from enormous passion, and a profound love for things of beauty and quality.
It was with the greatest of joy that my children, Guido and Alessandra, were recently welcomed into the business! They have contributed tirelessly to its steady growth, and we go forward as a family firm, confident in what the future holds, and with a business founded on solid principles of teamwork and dedication.
 
Style
research/colours
Tones are carefully chosen and combinations subtle; taking as inspiration, the colours of nature and the seasons. Testing and a healthy appetite for “experimenting” gives life to new shades and tints that are created exclusively for il gufo. This makes for a style that is both unique and instantly recognizable.

Production
quality/logistics
Devotion to every minute detail, and constant research into raising production standards, represents the foundation of il gufo’s philosophy. Our highly qualified staff oversee and coordinate a network of specialised laboratories.
Il Gufo has an impressive 2500 square metre warehouse, which facilitates excellent capacity rates. Such volume and the efficient management of each article, made possible by a of a state-of-the-art dynamic garment handling system, allows for the rapid and precise movement of products. This gives us the opportunity to offer each customer the kind of personalized, bespoke service that one would only expect from exceptionally high luxury brands.

Distribution
point-of-sales/communication
The marketing and distribution of il gufo products, in Italy and in no less than 23 countries across the world, follows a policy that hand selects the finest exclusive stores that reflect the il gufo image. As a result, we are now in the position to reinforce the il gufo brand globally, and an expansion project has been undertaken
through the creation of il gufo retail. Thus, we are now offering a complete il gufo lifestyle.
Italy: headquarters in Asolo, main Showroom in Milan.
Worldwide: UK, France, Belgium, Holland, Luxemburg, Germany, Switzerland, Austria, Spain, Portugal, Greece, Russia, Ukraine, Turkey, UAE, USA, Canada and Japan.

Distribution
point of sales / communication
In harmony with the style and philosophy of the business, our international marketing campaigns focus on publicising the spirit of the brand, together with its pure and recognizable image.
 
Il Gufo 
Viale G. Galilei, 3/A 31010 Asolo Treviso Italy 
Tel. +39 0423 951300 
Fax. +39 0423 951301 
e-mail: info@ilgufo.it 
www.ilgufo.it

IL GUFO
Contact

brand contact:
Il Gufo  
Viale G. Galilei
3/A 31010 Asolo Treviso
Italy  
phone +39 042 395 13 00  
fax +39 042 395 13 01  
email info@ilgufo.it  
www.ilgufo.it

 

Other Seasons of
Il Gufo

SS 2010