SS 2012

Anne-Claire Petit Accessoires

ANNE-CLAIRE PETIT ACCESSOIRES
Press Release Spring/Summer 2012

This year, Anne-Claire Petit Accessoires celebrates the 1Oth anniversary of her kids & home collection. Looking at today’s new collection of more than 247 styles, it is hard to believe that it all started in 2002 with one single bear! For this occasion, an anniversary magazine named ACPapers has been created. This magazine gives insight in the process and people behind the brand and as well a varied visual presentation of the collection.

The 2012 kids collection has quite a number of new crochet items, such as a radio music box, a duckling also available as a duckling rattle, a piano with a beep, a truck and a little lamb with a striped scarf. A big-eared hare has been added to the popular line of animal heads. All of them are handmade of course. The home collection is also been expanded with several colourful pouffes with applications in heavy crochet, with a set of crocheted boxes done in a new stripe and an apple money box (in lime and mandarin). The cushions with heavy thread applications of flowers and circles are also new in our collection.

The love for colour and specific colour schemes has always been elementary in the creation of the ACP collections. This season, the so-called ‘classic preppy’ colour scheme, gives a new twist to well-known characters of the animal family, combining off-white with caramel and orange. The long limbed cute bear and bunny-with-dress look exceptionally chic in this new colour combo. The white with blue dot pattern for the giraffe and elephant, as well as a new stripy dark grey for the chimp and baby rattle, are also new.

As the brand Anne-Claire Petit Accessoires is growing with each new collection, more and more cooperative projects are developing. Together with Dutch illustrator and writer Sieb Posthuma, the company created a 3D hand crocheted fox terrier called Rintje. This friendly and funny dog is well-known in the Netherlands as the central character in price-winning books and stories.
For stroller producer Joolz an I-pod/I-phone holder has been developed. The crocheted radio or I-phone with a build-in speaker can be attached to the stroller for music-while-you- walk.

More information and sales outlets can be found at www.anneclairepetit.nl
or contact:
Anne-Claire Petit Showroom
2e Jan Steenstraat 6
1O73 VN Amsterdam - The Netherlands
e: sales@anneclairepetit.nl
t: +31 (O)2O 6792338

ANNE-CLAIRE PETIT ACCESSOIRES
Profile

The designer
Anne-Claire Petit (1962) studied industrial design in Eindhoven, The Netherlands and began her career as a designer for Esprit. After four very successful years working for the American label, it was time to elevate her inspiration and creativityto a higher plane. The designer began her own label under the name anne-claire petit accessories. This label, which received recognition during the first ten years with a beautiful shawl collection, expanded to include an extensive children’s and interior’s accessories collection – with all of the products done in colourful handiwork. The anne-claire collections are currently sold in hundreds of shops and department stores in 31 different countries in Europe, Asia and the United States.


The label

A huge animal family, a collection of children’s and baby clothes, a line of interior accessories, accessories for the kitchen and for pets...Every anne-claire petit accessory is hand made according to traditional handiwork techniques, using recognizable colour schemes and natural materials. And that’s what makes every piece unique. But the accessories all have something in common as well. They bring about the same positive, cheerful reaction. And that’s exactly what defines the distinct signature of this label. Anyone who comes across an anne-claire petitaccessory will recognize it immediately. The authenticity, the eye for detail, the precise handiwork and the complementary colour schemes remain unparalleled.
 
The production
The anne-claire petit brand has got an optimistic view of the world. In all aspects, from design to production. Cheerful, colourful and, most importantly, made with love. A great deal of the traditional crocheting is done in Asia. In the countryside, where the women are skilled in the original handiwork techniques of their ancestors, a close relationship has been built up with various communities. Thanks to their crochet work for anne-claire petit accessories, the women have got paid work for most of the year – something from which the entire village benefits. The women work from home and often do the crochet work for the new collections together with their neighbours, emanating a sense of security and working together that rings out in all of anne-claire petit’s accessories. 

ANNE-CLAIRE PETIT ACCESSOIRES
Contact

brand contact
Anne-Claire Petit Accessoires
Van Baerlestraat 144 hs
1071 BE Amsterdam
the Netherlands
phone +31 206 792 338
fax +31 206 719 973
www.anneclairepetit.nl