AW 2012/13

Anne-Claire Petit Accessoires

ANNE-CLAIRE PETIT

Press Release Autumn/Winter 2012/13

The world of Anne-Claire Petit is a happy world. With beautiful color schemes and ‘feel good’ items. The crocheted objects are the expression of respect and love for handwork and traditional crafts. In the turmoil of present times the Dutch designer sees it as her personal goal to translate the good things of the past into cheerful objects for our contemporary homes.

The animal kingdom has always been an inexhaustible source of inspiration for Anne-Claire Petit. With the new Meerkat, Bambi and Minous, kids and their parents can step into a hand crocheted fantasy world. Golden oldie Honey Bear is making a comeback in a new color palette with an embroidered heart.

Whereas animals have always appeared up until now in the world of Anne-Claire Petit, humans have not. With the creation of doll Julia (with trousers) and Laura (with dress) this has changed. 

“I never underestimate the power of color. The way a shape is perceived is greatly determined by its color. By using new tones in new patterns an animal or item can evoke a new emotion.”

For several years now Anne-Claire Petit has created new products in cooperation with other designers. For this season she worked together with graphic artist Marc Boutavant. “For long we’ve had a soft spot for his world of Mouk.”. The colorful simple forms and sense of humor visible in Boutavant’s quirky characters fit seamlessly into the collection.

The Anne-Claire Petit home collection is growing every season. Big poufs in ‘mix silver’, carpets, a lantern, a heavy dot pillowcase and a number of giant decorative figures, such as the big squirrel, big angel, a fish and red pepper show that there is no limit to size when it comes to hand crochet, nor to the designer’s specific signature style.

More information and sales outlets can be found at www.anneclairepetit.nl or contact:

Anne-Claire Petit Showroom
2e Jan Steenstraat 6
1O73 VN Amsterdam - The Netherlands
e: sales@anneclairepetit.nl
t: +31 (O)2O 6792338

ANNE-CLAIRE PETIT ACCESSOIRES
Profile

The designer
Anne-Claire Petit (1962) studied industrial design in Eindhoven, The Netherlands and began her career as a designer for Esprit. After four very successful years working for the American label, it was time to elevate her inspiration and creativityto a higher plane. The designer began her own label under the name anne-claire petit accessories. This label, which received recognition during the first ten years with a beautiful shawl collection, expanded to include an extensive children’s and interior’s accessories collection – with all of the products done in colourful handiwork. The anne-claire collections are currently sold in hundreds of shops and department stores in 31 different countries in Europe, Asia and the United States.


The label

A huge animal family, a collection of children’s and baby clothes, a line of interior accessories, accessories for the kitchen and for pets...Every anne-claire petit accessory is hand made according to traditional handiwork techniques, using recognizable colour schemes and natural materials. And that’s what makes every piece unique. But the accessories all have something in common as well. They bring about the same positive, cheerful reaction. And that’s exactly what defines the distinct signature of this label. Anyone who comes across an anne-claire petitaccessory will recognize it immediately. The authenticity, the eye for detail, the precise handiwork and the complementary colour schemes remain unparalleled.
 
The production
The anne-claire petit brand has got an optimistic view of the world. In all aspects, from design to production. Cheerful, colourful and, most importantly, made with love. A great deal of the traditional crocheting is done in Asia. In the countryside, where the women are skilled in the original handiwork techniques of their ancestors, a close relationship has been built up with various communities. Thanks to their crochet work for anne-claire petit accessories, the women have got paid work for most of the year – something from which the entire village benefits. The women work from home and often do the crochet work for the new collections together with their neighbours, emanating a sense of security and working together that rings out in all of anne-claire petit’s accessories. 

ANNE-CLAIRE PETIT ACCESSOIRES
Contact

brand contact
Anne-Claire Petit Accessoires
Van Baerlestraat 144 hs
1071 BE Amsterdam
the Netherlands
phone +31 206 792 338
fax +31 206 719 973
www.anneclairepetit.nl