SS 2012

Bellerose Kids


Press Release Spring-Summer 2012

Between fantasy and wanderings

The Bellerose 2012 spring-summer collection has the flavour of journeys and sojourns. Travels. Shows. The great open plains. A travelling tent, follies, hints of the spectacular. The arid landscape of Arizona, Bagdad Café, a marginal universe and rock ‘n’ roll. Two sources of inspiration that are out of kilter and full of joy.

Stripy, checked, polka dots, mini hound’s-tooth.... All different mixes are given their roles to play and the accent is laid on the way they are poised and by unbridled details. Sequins, plaits, stars in sparkling materials, lurex fishnet tights add the allure of a nonchalant artist or an inspired acrobat. Tempered colours such as ocean blue and ballerina. Others more assured in poppy red and pale green. Bellerose women dare to wear long flared skirts with big polka dots under a leopard-skin waistcoat and a small blouson with pockets. A tightrope walker’s dress under a military jacket. Nonchalance and elegance. The key words! The little girl is also capable of audacious clothing : striped leggings, satin boxer shorts, blouses with polka dots, sailor smocks buttoned down in her back, blousons in cotton satin or tutu fabric worn together with a smock and yellow oilskin. A heady liberty, a twirling figure, fuchsia, cactus green. Boys play at fashion tamers with slim fit shirts in leopard prints, camouflage jackets, officers’ trousers, bermuda shorts with polka dots and fluorescent colours that add details and special finishing touches. Men go for a few garments that they love; stripy bermuda shorts, elegantly finished smock, fluorescent yellow sweater, flecked shirt.

A little further, removed and subject to different influences, the retro ethnic look and a mix of cultures that serenade the Southwest of America transport the collection into an ambiance of slow living. Pale shades, camellia, ballerina, almond green, rain, topaz, etc. Old-fashioned colours, earth and desert, red brick, sand, clay. Time stands still somewhere between prints with oversized plants, vintage daisies, Liberty prints, diamonds, madras. Chinos, skinny five-pockets, flat fronts, cargo pants and zipped sweatshirts are the essentials that are eternally reinvented. Fabrics come to the front of the stage. Extra-thin parachute nylon, waterproof dyed polyamide cotton, oh so soft new slub jersey, and snuggly cotton knits are “de rigueur”. Combi-shorts, pearl belts, old-school blazers in cotton satin. Checked shirt dresses, parkas and washed cotton nylon for a Barbour effect. Bellerose men also go for a high degree of authenticity, remaining ever loyal to their interpretation of fashion. Their wardrobes undergo subtle variations: details in the finish, cuts of trousers and bermuda shorts, shades from old rose to fluorescent yellow without having to compromise.

Between a solid anchor and acrobatic creativity, Bellerose creates a new collection that is totally up to its reputation.

Press Belgium
Sophie Carrée
12 Rue de l’Autonomie
1070 Bruxelles
T.+32 2 346 05 00 


Bellerose is,
Born in 1989,
Belgium brand,
Bellerose men’s – 1989,
Bellerose women’s – 1998,
Bellerose kid’s – 2002,
Bellerose retail in 4 countries,
Bellerose wholesale in 15 countries.


brand contact:
Bellerose Belgium sa/nv
3 Rijshout
1702 Groot-Bijgaarden
phone +32 248 153 60
fax +32 248 153 61