SS 2012


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Press Release Spring/Summer 2012


Clothes Children 0/14 year, shoes, accessories
Woman collection, shoes, accessories.

Spring/Summer 2012 DOUUOD collection is faithful to its soul and philosophy: easy, clean, romantic, practical, universal.

The materials are: soft fleece (the classical of DOUUOD and the washed fleece with a vintage effect), jersey, silk, cotton batiste and the new fabrics for the season: crochet, jersey and tulle for elegant but easy dresses.

The seasonal print for t shirt are very particular: due to the 100 years anniversary of Titanic (April 2012) DOUUOD proposes their t shirt with the printed ticket of the inauguration journey.
Other theme for print is the Madonna, but in a "rock" version with studs and application.

More attention to little babies thank to more items in the collection; and focus on boy with more items dedicated, in jersey, fleece, piquet.

Colours: next to the classical colour of DOUUOD: grey melange, blackboard, anthracite, taupe, white, powdery pink are the new seasonal colour: Gianduia brown, shocking pink, flaming green and red.

We look for the good taste and good manners in wearing.


Kids 0/14 years clothes, shoes, accessories.

Comfortable clothes for every day.

DOUUOD: romantic, practical, universal.

The collection is clean, easy, always faithful to its nature, but careful to changes. A simple elegance with simple and confortable materials.

The wardrobe develops for the morning, the afternoon and the party; with fabrics, cutes, colour, finishing and precious details.

DOUUOD is a "made in Italy" collection, so means hight quality of fabrics for fleece and jersey and manifactures. The colour palette starts from grey melange, black board, anthracite to powdery pink, taupe, white. The collection is completed with a studied range of accessories: ballerina, sneakers, jersey hairband and scarves.

We all along inspire from the kids: we want they will be confortable in their clothes, free to run, play and live their life.

DOUUOD born in 2006, thanks to the passion for fashion and research of Elisabetta Mambelli, owner and designer of the brand and now, season by season – on tiptoe – is grown and its philosophy is made by not exhibit logo, but strongly recognizable.

Perfect union of practically and preciousness.

DOUUOD is all “Made in Italy” collection; the collection is product  and distributed by Camac, a company in Cesena; leader in jersey production for kids, woman and man collection.

DOUUOD has four flagship stores in Italy: Milano Marittima, Riccione, Bologna and Cesena; and soon - in 2014 Spring - will open the flagshipstore in Milano, in Brera.

DOUUOD collection is present in about 200 multibrand store in Italy and in the world; for example  Pupi Solari in Milan, Sciuscià in Naples, Bulli e Pupe in Rome, Franz Kraler a Dobbiaco in Cortina.

DOUUOD works together with many national and international Press: Vogue Bambini, Marie Claire, Grazia, Elle Decor, Milk Magazine, Kid's Wear, Luna Magazine, Nins Moda.

The DOUUOD Press Release can be download in our web site, in the Press Area.

More information about DOUUOD kids collection, look book, catalogue, pictures can be download on our web site:,

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We look for the good taste and good manners in wearing.


brand contact:
Blu S.R.L
Viale Corsica n.23 
48015 Milano Marittima-Cervia (Ravenna)
phone +39 054 499 30 99
fax +39 054 499 93 54

press contact:
Blu S.R.L
Viale Corsica n.23 
48015 Milano Marittima-Cervia (Ravenna)
contact person Giulia Torri

showroom contact:
Showroom Rasi
P.zza Giulia Cesare, 8
20145 Milan
phone +39 024 800 24 19