SS 2010

Airfield Young Generation

Press Release Spring-Summer 2010

Girls Only!
AIRFIELD Young Generation focuses on young ladies of fashion!

A touch of glamour in combination with pure joie de vivre! For the first time AIRFIELD Young Generation presents a collection that is exclusively for the girls. A collection that is ideally matched to the needs of young ladies of fashion and makes no compromises with regard to its adherence to the typical AIRFIELD design approach with its unmistakeable stylistic contrasts and unique visual appearance. The collection is exclusively intended for young trendsetters, who wish to go their own fashion way and leave the rest behind.

The big entrance for girls in 4 powerful colour themes:

1st delivery date: “YOUNG GLAMOUR ZONE” – cyclamen, rose and black & white

2nd delivery date: “YOUNG STREET STYLE” – grass, sun, stone and white

3rd delivery date:“YOUNG ROMANTIC HYPE” – menthol, jade, light grey and black

4th delivery date: “ YOUNG MARITIME CHIC”– salmon, navy, light grey and white

The delicacy of youth meets self-confident rebellion in a deliberately sporting look that is lent a hint of luxury in order to create typical AIRFIELD chic. “YOUNG GLAMOUR ZONE”, the initial delivery theme of the summer underlines the new positioning of the label to perfection. Glamorous outfits comprised of embroidered skirts and dresses celebrate a festive, fashion show. Girls who wish to retain their laid-back look during big occasions will discover a stylish alternative in the new AIRFIELD YG striped prints. The Young Generation event programme will be available for delivery from December 2009.

Casually cut trousers number among the “must-haves” for the coming summer and will be combined with blazers in high-quality nylon along with light summer coats in highly fashionable check design. Moreover, the colour concept of the first programme is as clear as it is striking. The season opens with black & white as a fashion classic, which combines with contrasting cyclamen to create a new and colourful aspect.

The second fashion programme, “YOUNG STREET STYLE” takes the fashion girls a further and wilder step into the asphalt jungle. Accompanied by cargo pants and shorts in all-over animal prints, the girls are ready for a new fashion adventure. Poplin dresses and skirts provide a feminine touch, while cool washed out looks furnish the desired casualness.

“YOUNG ROMANTIC HYPE” brings colour onto the girls’ catwalk. Romantic flower prints on light cotton dresses ensure that a good mood blossoms, while coloured denims frolic in summer colours, and an ice blue finish pimps the pants with a new and cool look. Shirts, light jersey dresses and skirts with lively hoop patterning in black & white provide a youthfully sassy contrast.

“YOUNG MARITIME CHIC” offers an open invitation to take a fashion cruise. Girls get on board the new fashion season with multicolour stripes and micro-stripes. Moreover, they also have a dash of glamour in their kitbags in the shape of top quality embroidery and sparkling sew-ons, which lend the young sea-going theme a genuine air of sophistication.
This AIRFIELD Young Generation collection is closer to the typical AIRFIELD style than ever before. Multicolour shirts surprise with new shapes and creative cuts, while the trendy layering look sets the style with bunching, glamorous prints, crystals and sequins as eye-catchers. High-contrast patchwork shirts grab the spotlight as Young Generation “musthave” in 2010, tunic style and casual shirt blouses offering an even greater diversity of combination possibilities.

As appropriate for a Girls Collection, dresses and skirts also play a leading role. These come in airy, light and swinging cotton, a petticoat style with a nylon look, sporting poplin variations and new, easy jersey materials, which really raise the summer fashion temperature.

Whether light, casual and relaxed, delicately shimmering in satin, strongly shaded in denim, or full of pep with youthful embroidery, trousers enliven the fashion scene in a variety of ways. Sporting poplin cargos and shorts in single colours or cute stripes bring out the cool side of the girls. While genuine trendsetters heading for the summer simply cannot ignore trousers in Bedouin look and legendary silken overalls.

The typical AIRFIELD Young Generation look is rounded off to perfection by sporty, elegant blazers. In the usual chic AFYG style, jackets come in differing lengths with striking details such as buttons, badges, embroidery and contrasting piping.

Printed scarves, chic caps and eye-catching belts also belong to the look of the young fashion fans, who are certain to be seen with the sporty and chic AIRFIELD Young Generation bag, which supplies the ideal finishing touch to this unique collection for demanding fashion girls.


Other Seasons of
Airfield Young Generation

SS 2010