SS 2011

Soft Gallery

SOFT GALLERY
Press Release Spring-Summer 2011

Kid's collection Spring/Summer-2011 ”Blossom”

“Break open a cherry tree and there are no flowers, but the spring breeze brings forth myriad blossoms”, Ikkyu Sojun

Devotion to the arts and a desire to create a unique children’s fashion label has been key to designer Tine Holt Möller and fashion photographer and stylist Barbara Hvidt, who are the driving forces behind the Danish fashion label Soft Gallery. Soft Gallery launched its first children’s fashion collection in 2007, and since then a women’s collection and home collection have been added.

Soft Gallery continues to support the idea of artistic collaboration. For every new collection Tine Holt Möller and Barbara Hvidt, commission different artists to create pieces or collaborate on certain themes, which is then translated into a clothing collection. This season the decoration of T-shirts, sweats, dresses, bodies, bags and pillows have been fashioned by the gifted young artists: Kristine Mandsberg, Victor Lieberath, Christel Bibi Blangsted, Marco Pedrello, Anna Lindberg and Fontaine Anderson, Rafaela De Campos.

Even though these artists each have their own unique artistic sensibility, the look of the collection is held together by a shared theme : “Our S/S 11-collection is inspired by Japan. Early Japanese poems with their mild wisdom have this power to stimulate all kinds of creative thoughts and artwork”, Tine Holt Möller and Barbara Hvidt explain.

The inspiration from Japanese dress is found in abstract curvy embroidery on necklines, pockets and sleeves. The link to Japan is also obvious in the commissioned artwork. Embroidered bows, decorative bird’s faces, Japanese craneshiding behind feathers and hand painted Japanese calligraphy strokes in black, white and coral tones set the scene for a Japanese fairytale and the languid interplay between couturish handmade embellishment and eye catching, contemporary illustration underpin the Japanese starting point.

Comfortable silhouettes like t-shirts – both slim and oversized – sweatshirts, dresses, trousers and cardigans are important parts of the collection. The magpie trove of paillettes, buttons, and beads on sober gray cotton jerseys and cotton crepes, complimented by more simple styles adorned with graphic artwork has become part of the Soft Gallery signature.

Soft Gallery is constantly evolving. The whole process of each season picking out significant artists adds a sense of novelty and surprise. This season – as something completely new – a shoe line is introduced: A classic “two tone shoe” with lace is introduced in four different color combinations.

Soft Gallery ’s children’s range is found in two categories: Baby 1months -2 years and children 2-12 years.

For S/S-11 Soft Gallery has been collaborating with the following artists:

Kristine Mandsberg, Kolding, Denmark.
Kristine Mandsberg graduated from the Royal College of Art, London in 2008. Her work is a mixture of illustrations, textiles and graphics. She works with set designs, costumes and animation projects. Kristine has exhibited her work at the Spring Exhibition at Charlottenborg (DK), and was nominated for Politikens Talent Award 2009. For Soft Gallery’s S/S-2011 collection Kristine Mandsberg has been inspired by the Japanese origami and the traditional costumes of a Geisha.

Victor Lieberath, Copenhagen, Denmark
Victor Lieberath is a graphic designer and art director, educated from The Danish Design School. His style is both solid and simple, and is characterized by an artistic sensibility that embrace both a commercial crowd as well as those into a more artistic allure. For Soft Gallery’s S/S-2011 collection Victor has created a beautiful artwork using traditional Japanese patterns combined with modern strokes.

Christel Bibi Blangsted, Copenhagen, Denmark.
Graduated from Central Saint Martins in London in 2009 with a BA in Women’s Wear. She has worked as an illustrator and art director in London, and had her first exhibition in Copenhagen this winter. Her drawings have brought her many awards, but recently she has focused her attention towards sculptures and expressions through textiles and imagery. For Soft Gallery S/S-2011 Christel Bibi Blangsted was inspired by the rhythms found in old Japanese writings and prints and painted them with the colors of the early cherry blossomed spring.

Marco Pedrollo, Copenhagen, Denmark
Marco is a self-taught graphic designer and art director. After five years as office manager at the avant-garde design studio GOLD STUDIO, Marco has now gone freelance with his own company in the creative collective SONS OF STUDIOS. His work is a strange mix of modern graphic with a heavily influence of the old art style Memento Mori that are characterized by dead animals and skulls. This is also seen in the artwork he has done for the Soft Gallery S/S-2011 collection. Here a printed skull made out of birds and feathers adorns a range of T-shirts.

Anne Lindberg, Copenhagen, Denmark
Anne Lindberg graduated from Kolding Design School in 2007, specializing in knitted textiles and has since worked with knitwear in fashion. Her approach to fashion is conceptual before trend-driven and characterized by handcrafted skills, abstract motifs and a sophisticated color range. For Soft Gallery’s S/S-2011 collection Anne Lindberg has created a set of unique embroideries inspired by traditional Japanese patterns.

Fontaine Anderson, Southern Australia.
An eclectic mix of dreamy worlds, Japanese textiles, Egyptian Gods, 1980’s clip art, fashion and music inspires Fontaine Anderson. The art pieces she has created for Soft Gallery’s S/S-2011 collection represent a unique combination of handcrafted embroidery and eye-catching print.

Rafaela De Campos, Rio de Janeiro, Brazil.
Rafaela’s work has expanded into many different areas of work such as costumes, fashion, illustration and sculptures. She loves working with colours, animal motives and subtle narratives. Recently she was awarded with a price from Danish Crafts & the Ministry of Culture. Rafaela’s work is signatured by her hand drawings and beautiful embroideries. For Soft Gallery’s SS 2011 collection Rafaela has created
an amazing hand embroidery.

Experience the Soft Gallery S/S-11 collection, August 12th to August 15th, 2010 at CPH KIDS, TAP 1, Ny Carlsberg Vej 91, 1760 Copenhagen , Denmark, Stand no. T1-026

Sales Child
Denmark:
Soft Gallery Att: Barbara Hvidt +45 208544 55 // barbara@softgallery.dk
France:
Stéphane Poncelet, +33 158590 081 // sp.trading@wanadoo.fr
Holland:
NB Agency, Att: Nathalie van Beekveld, +31 636435348 // nbagency@kpnmail.nl
Norway:
MyAgency, Att: Trude Ulvesaeter, +47 95227081, trude@myagency.no

Sales Woman
Annika Nolsö: +45 2835 3353 // an@asuiagency.com

For more information please visit www.softgallery.dk

SOFT GALLERY
Profile

Soft Gallery creates poetic clothing and novelties with a deeper meaning. Soft Gallery seeks to stimulate and uncover creativity through clothing and to inspire our artistic sides. 

Each collection is a living gallery –a gallery on fabric. We combine art and clothing in collaboration with artists from around the world.

Every season Soft Gallery will commission a refined selection of visual artists, who’s individual and distinctive talents will be featured in the collections as prints and hand embroideries. 

The idea behind Soft Gallery emerged from a deep-felt interest in art and creative talents and the idea of sharing artistic thoughts and works with clothing as the canvas.

Soft Gallery has become a simply unique and innovative clothing label that has increased its collections continuously since established in 2007, in Copenhagen, Denmark, by Tine Holt Møller and Barbara Hvidt.

Soft Gallery supports Danish Indian Childcare when selling clothes produced in India. All pieces made in India are recognized by a special hangtag.

About Tine Holt Møller 
Tine is 39 years old and has two kids Ida 6 years and Norman 9 years. She graduated with a master from Royal College of Art women’s fashion in 2000. Tine has worked for various design companies including: Mila Schön, Kenzo Ki and Brunns Bazaar.

About Barbara Hvidt 
Barbara is 37 Years old and has two kids, Nola 6 years and Siggi 8 years. She graduated from London College Of Fashion in 2001, with majors in Photography & Styling. Barbara lived and worked in London for 10 years within fashion, music videos and commercials. And when time allows it Barbara is part of a directing/photography duo with her partner in life.

Barbara and Tine met in London, during their fist years of our studies. As Barbara photographed Tine’s master degree collection from Royal College of Art during her own studies at London College of Fashion, the beginning of a close creative friendship and partnership took shape.

Soft Gallery can be found in the following countries:
USA, Australia, Japan, China, Korea, Brazil, France, Holland, Belgium, Switzerland, Austria, Germany, Greece, Italy, Poland, Russia, Saudi Arabia, Spain, Finland, Ireland, Denmark, Norway, Sweden & United Kingdom. 

SOFT GALLERY
Contact

brand contact
Soft Gallery
Lipkesgade 28, St.Tv
2100 Copenhagen
Denmark
phone +45 208 5 44 55
email barbara@softgallery.dk   
contact person Barbara Hvidt

press contact
Magnet - The Ultimate Showroom
Amagertorv 29 B, 1. SAL
1160 KBH K
Denmark
phone +45 331 441 00
www.magnoliatv.dk/photos 

Denmark sales
phone +45 278 22500
email sales@softgallery.dk 

Sweden sales
phone +46 70 480 1602
email pia@lifeissweet.se 

England sales
phone +44 20 3137 3502
email gemma@vida-kids.co.uk 

Japan sales
phone +81 662 811 117
email info@northernsky.jp 

Korea sales
phone +82 704 143 7333
email info@iloo.co.kr