SS 2010

Ocra

OCRA
Press Release Spring-Summer 2010

No CHROME OCRA
BACK TO NATURE

Ocra is a laboratory conceived to design environmentally friendly products, certified and hand-made in Italy.
Our motto is ‘back to nature’: we believe the time has come to live life in harmony with the environment around us. This is why we are fully engaged and truly want this project to succeed. We moved on from one of the Earth’s colours, the ochre (Ocra in Italian), to define a new way to think about fashion: old values such as respect for our land and cultural background is what this is based on. We like to call Ocra-Lab a ‘tree-like’ project, as it is born to sprout and grow season by season, naturally and healthily.

Our main concern is about kids’ footwear, all hand-made by Italian craftsmen, with chrome- and pollutant-free tanned leathers. Soles are vegetal-tanned and the only plastic we use is recycled and 100% biodegradable.

Our Objective is to produce a Zero Impact shoe whitin december 2012. Follow us or, if you are a fashion designer, accept our challenge!

OCRA
Profile

Fast shoe factory is a handmade workshop devoted to creating children’s shoes. It was created to pursue one main goal: matching design and innovation with the oldest Italian manufacturing craft, to produce truly unique items every kid would love. Mind and soul of this project are Stefano Evandri, – the designer and genuine fashion craftsman – and his sister Paola, the young admin and commercial responsible of the company. Their first project was launched in 2000 with the cooperation with MOMA, from which the brand MOMINO was shaped. Today MOMINO is well known all across Europe as one of the main brands for trendy accessories and research items in the kids’ fashion world.
Years passed by and the company kept growing steadily, confirming its leadership on challenging markets such as Austria, Switzerland, Germany, Belgium and the Netherlands. It also had an increasing presence in countries like France, Russia and Japan. Obviously Italy is in the list, too: over there MOMINO is recongnised as a symbol of vintage style. The brand success is due to an original and genuine approach to shoemaking, where top notch materials are manufactured using all possible techniques: slip-lasting and ideal methods, Goodyear and Tubulars, with a glance at the classic washed & used treatments, inherited from the master shoemakers of the past.
The company has grown thanks to the flexibility and efficiency of a young, lively and genuinely creative team, who is still matching the shoemaking traditional methods to high tech designs. Thanks to people who love to get their hands dirty and feel a strong bond to their homeland and the environment they live in, in 2009 the next concept brand by FAST was born. Called OCRA, it was to focus on the ‘BACK TO NATURE’ mantra.
Ocra is the first project aiming at the creation of kids’ shoes with a very low environmental impact. Also, one of its goal is reaching zero footprints by 2012. Currently, OCRA’s items use a natural vegetal treatment on chrome-free leather.
The leather of the sole is made using the same method, along with non-toxic, water-based glues. The packaging is entirely biodegradable, designed by the pil associati ECOPIL division to be the ideal tool for mummies to teach their little ones how to save the environment.
The style mixes a timeless flair with modern hints, using contemporary colours and shades. Thanks to OCRA and MOMINO, the company is now experiencing a market transition with a great momentum, and one single goal: keeping it real and respecting its own human, ethical and professional credos.

Fast Calzature S.N.C
Strada Provinciale Girola, 3/F - 63024 Grottazzolina (FM) ITALY
C.F. / P.IVA / VAT IT01648440442
Tel. +39 0734 631131 - Fax + 39 0734 633326 - info@fastcalzature.it

OCRA
Contact

brand contact:
Fast Calzature Snc
phone +39 0734 631 131
email info@fastcalzature.it

press contact:
phone +39 0734 631 131
email info@fastcalzature.it
contact person Paola Evandri

 

Other Seasons of
Ocra

SS 2010