PLAYTIME PARIS
07.-09.07.2012
Playtime Paris, the international trade show dedicated to the universes of children, junior, childcare and maternity, will take place between July 7th and 9th, 2012, at the Parc Floral de Paris
THE 12TH EDITION IS ALL ABOUT:
- A unique selection of over 400 international brands offering a creative and stimulating vision of Summer 2013. With nearly 50% international exhibitors, Playtime is solidly positioned within an international dynamic and claims its position as the European leader in the creative offer.
- Dreams, the theme of our next season, will be the main story of the summer edition. Sometimes poetic, other times mysterious or nightmarish, dreams will be evident in the trend spaces as well as throughout the exhibits and activities…
- A creative and playful path designed by Le Musée en Herbe at the South entrance of the trade show aims to increase the awareness of art for the little ones, including workshops that will pay homage to Vasarely.
- Light-hearted summery music will set the tone at the traditional opening cocktail on Saturday night, a good occasion to meet over a drink. An evening animated by warmth and a good mood!
ASK US FOR THE PROGRAM!
EXHIBITORS
The fashion offer for spring/summer 2013 takes a substantial leap forward with a 15% increase in fashion collections (clothing, shoes, accessories etc.).
The summer edition of Playtime reflects a clearly different makeup than that of the winter edition, which highlights a sector that is growing sharply. Indeed, the January fair places more emphasis on the layette sector, whose reduced presence in the July fair will be compensated with a greater presence of the fashion, decor and maternity sectors.
The new arrivals…
Always on the lookout for new stars, the summer ’12 edition of Playtime welcomes more than 50 new brands, French and international, who will be showing for the very first time!
Fashion:
agnes valentine • aravore • be a legami preziosi (jewellery) • blune • chilicu • conscients • curumi • diggers / nichols & browne • edamame • giokit clothes to play • hucklebones • indikidual • little mary • little remix • loud apparel • luca bynn, noronqui • milibe • nice things mini • petit bateau • piqué niños • shampoodle • sun-san / salt-water sandals (shoes) • that’s not fair london • the brand • ubang • un jour je serai • very french gangsters (children’s eyewear)...
Decor, design, gifts:
apolline (dolls) • cha bada bada • coral & tusk (embroidered products) • farandole et compagnie (fancy dresses) • garbo&friends (baby’s bottles) • kenana knitters critters (doudous) • les griottes • merino kids • pois plume (bed linen) • pouce et lina • twen...
Maternity:
cake lingerie • f.mom • isabella oliver • paula janz...
The faithful...
With a return rate of 85%, the vast majority of brands come back, season after season, to present their new collections.
Fashion:
0+0= • 10is • album di famiglia • american outfitters • april showers by polder • baby version rock • bakker made with love • bellerose • bobo choses • caramel baby&child • cdec by cordelia de castellane • gold • imps & elfs • le vestiaire de jeanne • louis louise • kidscase • maan • makié • max & lola • miniséri • notsobig • pépé • pom d’api • rachel riley • simple kids • soeur • talc • troizenfants • veja…
Decor, design, gifts:
bon’home • charlie m • coq en pâte • ketiketa déco • lina morata • my name is simone • moulin roty • papili • petits parisiens • sweet liza by liza korn • uncle goose • white rabbit england…
Layette:
aden + anais • babylonia • bobux • dushi • kaiser • koeka • global affairs • lucky • peppa • piwapee…
Confirming its position as world leader, the maternity section will once again feature the best collections from some 50 exhibitors.
maternity:
1 et 1 font 3 • amoralia • belabumbum • bellybutton • boob • en sainte • fragile • made in femmes • paulina maternity • pietro brunelli maternity appeal • pomkin • queen mum • slacks & co • sugar town • sweet mommy...
EVENTS & EXHIBITS
A new illustrator
Since its creation in 2007, every year Playtime selects a new artist to illustrate its trade fairs in Paris, Tokyo and New York. This year we are pleased to be working with talented American illustrator Patrick Hruby, who will take us on a journey through his colorful, geometric universe!
...To discover at the trade show entrances.
www.patrickdrawsthings.com
Dreamy dolls
At the fair entrance, Bonecas dos Sonhos will be presenting the dreams of their community back in Brazil in the form of wonderfully colorful dolls, thirty centimeter-high messengers crafted and personalized by women from the Terra e Sonhos cooperative. Each doll carries the name of its creator and a dream (‘sonho’). Available for adoption, the Bonecas dos Sonhos are a concrete opportunity to generate new sources of income for these villages that can no longer survive off of fishing. Profits will be donated to the cooperative’s «social initiatives» budget, destined for children’s education and land preservation initiatives.
www.facebook.com/DUDA.BONECAS.DOS.SONHOS
A museum at the trade show… Crazy!
In a space dedicated to Le Musée en Herbe at the fair’s South entrance, big and little children alike will be sensitized to art thanks to an original pedagogy based on humor and games. Vasarely, the father of Op Art, is the “guest of honor” this season. Via a mini exhibition, creative workshops and storybook readings, stop by and discover the universe of this artist of multi-colored visions, and enter a world of colorful and deep sea planets!
www.musee-en-herbe.com
illustrators’ dreams
15 original works around the theme of dreams will be exhibited not far from the Crea.tif space. This collective exhibition of words by illustrators and designers in this space, the only one of its kind at a trade fair dedicated to the children’s universe, underlines the desire of Playtime to shine a spotlight on the world of illustration, a children’s textile resource that is rich in creativity.
TAKE A BREAK
... Healthy
Soup & Juice will tickle our taste buds with a selection of organic hot dishes and homemade sandwiches. Whether you are looking to boost your energy, or calm down, stock up on vitamins with fresh fruit juices from the juice bar.
www.soup-juice.com
... Intimate moments
At the south entrance to the fair, parents will find a private “cocoon” in which to change or feed their baby. A chance to test some of the completely natural products from the Bellybutton brand.
www.bellybutton.com
... ‘Press’
At our press kiosk visitors will find a selection of the best French and international children’s and maternity magazines, underneath a giant dream catcher designed by the ‘Bowerbird’ collective.
http://bowerbirdcreation.tumblr.com
…Journalists can take a break in our Press office, where they can dive into the dreamy and airy universe of artist Julie Gauthron and ponder the wall frescos by l’atelier Bartsch.
www.juliegauthron.fr
www.bartsch-paris.com
… Dreams
Artists and scenographers Jeanne Boujenah and Jennifer Bongibault from l’Atelier Brunoir will set up rest spaces where visitors can take a break under an enchanted stained glass window.
www.atelierbrunoir.com
TREND SPACES
Whether they are gentle, nightmarish, funny or color-saturated utopias, dreams will be the guests of honor in the four trend spaces suggested by our trend-setter Julie Malait.
www.thesmallers.com
‘A Midsummer’s Night Dream’ by Laure Guilhot
Laure Guilhot sculpts fabric like others sculpt clay, planting shapes and growing things from a textile compost and recycled and upcycled materials; ending up with a deformed reality that is strange and evocative, and plays with the notion of improbability and anomaly.
For Playtime she creates a «a moss bed»… from which a dream is born. She inhabits the entire space, creating a «cross fade» of shapes and colors, a profusion of the imaginary.
Email laure.actyf@orange.fr
Odd Nightmare by Mathieu Brisebras
After studying graphic design, Mathieu Brisebras pursued his training in animation. Today, he is working on an animation series and shoots his own short ilms. At the same time, he is developing his own style of illustration, using a paper cut technique. A worked based on patience that allows him to escape the yoke of technological tools and reclaim a certain serenity!
His Odd Nightmare (‘Drôle de cauchemar’) is inhabited by black shadows oozing down from the ceiling, characters that meet and mix in a macabre dance, skeletons that have escaped from a pile of confetti, chimerical monsters or hysterical creatures; all reunited to celebrate the Sabbath and laugh the night away.
cut paper: http://brisebras.blogspot.com
animated films: www.mathieubrisebras.com
Pictopia by Laurent Bazart
When he’s not busy playing video games, Laurent Bazart assembles small, « lo-fi » (low resolution) squares to construct his pixellated worlds that come to life in the shape of illustrations, shot-by-shot animations or cartoons. His illustrations grace the pages of the graphic novel publications Spirou, Dada and Pix’n Love, as well as diverse newspapers and magazines like Les Inrockuptibles, Science et Vie Junior, Télérama, Le Monde...
At Playtime he will be showing ‘Upside Down City’, his upside-down, pixellated utopia!
www.laurentbazart.com
DREAM PARTNERS
‘Your choice of dreams!’ by kid’s wear and Chispum
The kid’s wear Magazine and the stickers brand Chispum will re-imagine your childhood dreams…it’s up to you to choose the ones you prefer! Cross your fingers, smile for the photographers and, with a bit of luck, your dreams will become reality!
www.kidswear-magazine.com
www.chispum.com
Vogue Bambini will take your portrait!
This season, Vogue Bambini will be taking portraits of exhibitors and visitors that they will set up in idyllic or nightmarish situations. Waking dreams or piercing nightmare, it’s your choice!
www.voguebambini.it
Milk at any price!
A new “Shoes” prize is joining Milk’s prize ceremony. With four prizes –Fashion, Decor, Shoes and Editor’s Favorite, this season’s Milk award winners will benefit from terrific visibility thanks to an article in Milk magazine and on their website.
The prizes and portraits of the winners will also be displayed on the Milk walls present at the two trade fair entrances.
A dream come true, right?
www.milkmagazine.net
THE ONLINE INTERIM-TRADE FAIR
playtimebyQuerros
PlaytimebyQerros is the new platform set up by Playtime Paris, in partnership with Qerros, to allow professionals in the children’s universe (independent wholesalers as well as brands) to establish a commercial relationship throughout the year, thereby creating a link between the two editions of the trade fair.
Reserved for professionals, PlaytimebyQerros is free for members who sign up on line.
www.playtimebyqerros.com
COME AND DREAM WITH US!
Playtime will be thrilled to welcome you
to the Parc Floral de Vincennes
for this 12th edition,
where more than 6,000 visitors
from 58 countries are expected,
a number that has constantly grown
since the creation of the trade fair in 2007.
playtime
From July 7 to 9, 2012
Saturday and Sunday 9:30AM > 18:30PM
Monday 9:30AM > 17:00PM
Organization Picaflor sarl
Tel + 33 1 43 72 75 37
E-mail charlotte@playtimeparis.com
Press Contact Kidding
Tel + 33 1 53 34 68 10
E-mail contact@kidding.fr
