AW 2012/13

Playtime Tokyo


Playtime Tokyo

Playtime Tokyo, the trade fair dedicated to the children’s universe, from mums-to-be to juniors, is growing!

For this coming edition, which will take place August 28 - 30, we are moving to a new space: Belle Salle Shibuya Garden.

As the last Playtime fair of this Summer 2012 season, Playtime Tokyo will propose a unique selection of over 150 Japanese and international brands. Buyers will find a complete offer in the Spring/Summer 2013 collections from every area: clothing, shoes, accessories, jewelry, decor/design and gifts; reflecting Playtime’s attentiveness to the evolution of the sector.

With a 15% increase in the number of exhibitors,  Playtime Tokyo continues its upward trajectory, keeping its position of leading trade fair for the children’s and maternity universe in Japan. 


Welcome, for the first time, to Playtime Tokyo!

Arch & Line (Japan), Anne Valérie Hash Mademoiselle (France), Anthem of the Ants (USA), Coco and ginger (Australia), Cofucu (Japan), CTH Mini (Sweden), Harris Wharf London (Great Britain), Hunter (Great Britain), Kidsonroof (The Netherlands), Little by Lilit (Germany), Mou lacoton (Japan), Oilily (Netherlands), Petit Bateau (France), Retron (Japan), Room Seven (Japan), Strider (Japan), Sunday ganim (Australia), Theluto (Spain), Tutu du monde (USA)…

Alohaloha (Japan), Ami amie (Japan), Aden + Anais (USA), Anton et Zéa (France), Aravore (United Kingdom), Atsuyo et Akiko (USA), Baby version rock (France), Bakker Made with love (France), Bleu H. (Japan), Bijoux&bee (Japan), Bobo Choses (Spain), Bonnie Baby (Great Britain), Chinche (Spain), Dadway amorosa (Japan), (Japan), Hélène cousin bébé (France), Niva (Japan), Smiling Planet (USA), Wacoal Baby & Maternity (Japan)

will be represented primarily by international brands:

Crave Maternity (Great Britain), Peaks of London (Great Britain), Petunia Pickle Bottom (USA), Ragil (Japan), Sugar Town (France)…


Dreams, this season’s over-arching theme, will inform the trend spaces, the exhibitions and the exclusive activities.

Since its creation in 2007, every year Playtime selects a new artist to illustrate its trade fairs in Paris, Tokyo and New York.This year we are pleased to be working with talented American illustrator Patrick Hruby, who will take us on a journey through his colorful, geometric universe!

...To discover on our three websites:

Born in 1973, Tomo has been working as an artist/illustrator since 2008. Her work is motivated by a desire to create «work that makes people smile». She regularly participates in exhibits and events, and she organizes her own exhibits around the 12th of every month at the Design Festa gallery in Tokyo. Her work will be presented at the entrance of the fair; her own interpretation of the fair’s official illustration created by Patrick Hruby. 


Every season well established artists or those still to be discovered are associated with our Trend Spaces where they present work especially created for Playtime in installations in which art mingles with new trends.

Whether they are gentle, nightmarish, funny or color-saturated utopias, dreams will be the guests of honor in the three trend spaces suggested by our trend-setter Julie Malait.

A Midsummer Night’s Dream by PIP POP
Pip & Pop (Australian artist Tanya Schultz) presents super-colourful artworks from materials such as sugar, glitter, sweets, toy animals, plastic flowers, and everyday craft materials. Her installations and sculptural works are like joyful wonderlands filled with exquisite detail and fantastical surprises.
LIVE installation during the three days of the show ! 

Norio Nishihara was born in Fukuoka, in 1971. In 1995, he joined a company specialized in stage decors and accessories, where he has focused essentially on creating costumes for cinema and advertising. In 2004, he started creating outrageous “Kaburimono”: his masks, hats, and headpieces often have a surrealistic or futuristic aspect, with some representing animal heads. 

Odd nightmare by TAISAKU TOGAWA
A Japanese artist originally from Yamanashi, Taisaku Togawa has been creating “strange dolls” since 1999; half-human half-animal forms made of bits of assembled and patched cloth that he calls “Togawa Dolls“. From personal exhibits to stage collaborations, from boutique windows to album covers, his universe encompasses many different worlds and he is always open to new experiences. 


Milk Japon at any price!
With three exceptional prizes, Fashion, Home Decor and Newcomer, this season’s Milk Japon award winners will benefit from terrific visibility thanks to an article in Milk Japon magazine and on their website.
A dream come true, right?

Dream photo shooting
Experience the behind-the-scenes action of the next photo shoot for Milk Japon! Dressed in the brands that will be exhibiting at Playtime Tokyo, children can be part of this fantasy universe created by professionals.

‘Your choice of dreams!’
Kid’s Wear magazine and the stickers brand Chispum will re-imagine your childhood dreams… choose the ones you prefer, cross your fingers, smile to the photographer and, with a bit of luck, your dreams will become reality ! 

August 28-30, 2012
Tuesday 28th : 10:00am> 6:00pm
Wednesday 29th : 10:00am > 8:00pm
(late night opening)
Thursday 30th : 10:00am > 5:00pm

from Shibuya station
to Belle Salle Shibuya Garden
Sumitomofudosan Shibuya
Garden tower B1F.
16-17 Nanpeidai-cho Shibuya-ku

Picaflor Ltd.
Tel/Fax +81 (0)3 3793 0057


fair contact
Playtime Tokyo Office
phone +81 337 930 057
fax +81 337 930 057
contact person Kay Sakaguchi (information in Japanese only)

Playtime Paris Office
11 Rue Jean Macé
75011 Paris
phone +33 143 727 537
fax +33 143 732 842