AW 2012/13

Playtime New York




Report on the 5th edition of Playtime New York

90 international brands (2/3 of which were American) presented their Spring/Summer 2013 collections during this most recent summer edition of Playtime New York.

1,484 professional visitors (89,19% American) came to discover the unique value proposition of Playtime, which brings together all key sectors of the children’s universe: clothing, shoes, accessories, jewelry and decor/gifts.

The number of visitors compared to July 2011 increased by 13%.

By investing in a market with strong potential, Playtime New York is positioning itself as the can’t-miss trade show in the United States for children’s fashion. With its unique creative and commercial offer, it meets buyers’ demands and accompanies the sector’s evolution.

The concept of the Playtime trade fairs honors the process of creation through its carefully studied scenography in an exceptional, easily accessible space right in the heart of SoHo. A synergy and enthusiasm that stems from the stimulating and dynamic ambiance of the fair.

This season, the trend spaces proposed by Julie Malait around the theme of Dreams, and designed by three American artists, offered buyers a sneak peek at the main trends for Summer 2013.

The exhibits and activities proposed exclusively by Kid’s Wear and Vogue Bambini US offered the final touch to the extremely positive 5th edition.

The details

Total number of visitors: 1,484
(+13% over July 2011)
United States > 89,19%
Other > 10,81% 

The break-down by day was as follows:
Day 1 > 42,53% 
Day 2 > 21,08%
Day 3 > 36,39%

Once again, American illustrator Patrick Hruby took us on a voyage through his geometric and colorful universe, with his new illustrations for the next Winter editions of Playtime in Paris, Tokyo and New York.

From the 28th - 30th of August, 2012, Playtime Tokyo will close the series of Playtime’s summer trade fairs while welcoming a unique selection of 150 Japanese and international brands. New space: Belle Salle Shibuya Garden.

From the 26th - 28th January 2013, Playtime Paris will present more than 450 international brands at the Parc Floral de Paris. Spearheaded by a unique project, PlayWithDesign, the Decor/Design sector will step into the spotlight, as part of the regular development of the Layette sector, which is today essential in Europe.

During its next Winter 2013 edition, Playtime New York will present 150 international brands, in keeping with its ongoing ambition to be, above all else, the can’t miss trade fair for children’s fashion in the USA.

Organization Playtime New York:
Picaflor Inc.34 West 33rd Street, New York, NY 10001, USA
To download photographs in high resolution, please go the following link: 


fair contact
Playtime New York Office
Picaflor Inc.
34 West 33rd Street, Suite 314
New York, NY 10001
phone +1 212 563 7301
fax +1 212 947 3471

Playtime Paris Office
11 Rue Jean Macé
75011 Paris
phone +33 143 727 537
fax +33 143 732 842