Yoyamart - The 'mart' aspect of shopping

Some stores like art, Yoyamart truely loves art. Located in the Meat Packing District of Manhattan, Gena and Stephane invite to a place for adults and children whose desire is to be creative and happy. With hip clothing, designer toys, slick jewelry, revolutionary gadgets and cool footwear.

1 When did you open your shop? 
January 16th, 2004.

2 Why did you call it 'Yoyamart'? 
We had a baby store called Yoya and wanted to create a store for older kids and their parents with a more diverse product line, thus the 'mart' aspect of shopping. 

3 How would you describe the concept of your shop? 
Originally, our concept was to create a well-curated environment for fathers to shop with their children while at the same time finding interesting and innovative products for themselves. Yoyamart is in a constant state of evolution. Our aim is to introduce design and art concepts into the everyday lives of kids of all ages whether it be through beautiful clothing, designer toys, or inspiring books. 

4 Which labels do you present? 
Munster, Bellerose, Fred Perry, Notify, Ella Moss, Splendid, Dino e Lucia, Derhry Girls, Imps & Elfs, and of course our own Yoyamart line.

5 What is your favourite spot instore? 
The check-out counter because it's where we really establish great contact and interaction with our clients. 

6 Yoyamart is in New York. What is special about this city? 
Everyone who has ever visited NYC says the same thing, there's a certain 'energy' here that fuels us, whether it be in our creativity, our desire to excel and stand out from the crowd. We have influences from all over the world and because we are so pedestrian oriented, we're in direct contact with people from all walks of life on a daily basis. New York City is iconic, like the song says, "it will inspire you". Let's hear it for New York!

7 Tell me about the craziest item you've ever sold! 
We did an exhibition with Donna Karan and sold eight 6ft custom Qees (fiberglass sculptures) to collectors from around the world. 

8 ...and the craziest customer you sold something to? 
We have a celebrity customer that asks for custom pieces and we've successfully connected him with talented artists who have been able to bring his ideas to fruition.

9 What was your favorite toy when you were a child? 
Gena: a portable record player with plastic disc from Fisher Price.
Stephane: GI Joes that I'd customize.

10 Your homepage is under construction at the moment. What can we look forward to? 
Our website will be a great representation of our store and the generation YM. It's our expression of what it's like to be a kid in the 21st century. In the meantime we keep our fans updated through our Facebook page. 



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