The start of 2011 was marked by the fashion video of the year: Alber Elbaz making his way triumphantly between Karen Elson and Raquel Zimmermann to an obscure dance track. The web campaign underlined the talent and courage of Lanvin’s artistic director, who at the same time announced the launch of a children’s collection. Some may certainly have said, “what an idea!”, others, “what an opportunist!”, but in fact one should rather say, “what a gentleman!”. Let’s have a closer look.

On June 13, 2011, Alber Elbaz announced the launch of his first children’s range: Lanvin Petite. While this winter collection 2011–2012 was Monsieur Elbaz’s first, it was not the first for Lanvin. At the beginning of the last century, Jeanne Lanvin, the maison’s founder, began to design outfits for her only daughter Marguerite, born in 1908, and then for the daughters of her clients.

Her style was light and fluid; her choice of fabrics, wool, cotton and jersey, was an immediate success among her entourage and her clientele: thus Lanvin Petite was born.

Today, in launching Lanvin Petite Alber Elbaz pays homage to the founder of the fashion house. A trip through the archives of the era shows the extent of Jeanne Lanvin’s modern outlook, and how her vision laid the foundations for a new kind of children’s wear: light and easy to wear, it paved the way for modern children’s fashion, designs based on adult fashion that however respected the specificities of children. Today Lanvin Petite is a range for four- to ten-year-old girls that copies the codes of the Parisian fashion house and interprets its women’s models. The maison’s savoir-faire and the talents of Monsieur Elbaz create a feminine, refined and fairylike image. Precious fabrics, magic details and perfect cuts are the hallmarks of this collection. Inside every little girl there is a princess, who will not be disappointed by any of the Lanvin Petite models.


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