Joolz - Results of Positive Design

In occasion of the Kind+Jugend trade show for kids' first years in Cologne, Germany, Joolz presented their new products and designs on a large colourful stand. For eight years now the Dutch brand has been working intensely on their target to develop the perfect pushchair. They call it Positive Design. kid's wear talked to founder and creative director Emile Kuenen about their novelties, the meaning behind the name Joolz and the German market. And he really seems to live up to the title on his business card: "a proud member of the Joolz team".

1 How many times have you been to Kind+Jugend so far?
We've been here since 2004. First with First Wheels, that was the start of the company. Now we are here with Joolz.

2 How important is the German market for Joolz?
Very important. It's one of the countries we put our main focus on. We also have an office in Germany and three sales persons.

3 Tell us about your latest novelties!
We have new limited editions. After the great success of the last one, this autumn we launch a new Joolz Day by Fab: another cooperation with Dutch bag designer Fabienne Chapot. It's the second edition and again the star-heart-pattern plays an important role.

Then completely new is the Joolz Day Tokyo edition. After an inspiring trip to Japan, we found paper composer Hiyoko Imai who created significant illustrations for us that decorate the lining of the pushchair - accompanied by matching accessories, like for example a Furoshiki, a multifunctional scarf.

Very important for the winter are also our winter wheels and we now offer a buggy board.

4 What's the meaning behind the name Joolz?
It's slang, like the bling bling word for jewels, how they say in the United States. We wrote it the way they say it. Our strollers are our jewels.

5 Please complete this sentence: Kids should always... the most important things in life.


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